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Gartner L2 Digital IQ Index
The 2015 Digital IQ Index: Beverages EU assesses the digital performance of 60 brands in the five largest Western European markets: France, Germany, Italy, Spain, and the United Kingdom. Across Europe, a diverse mix of beverage brands continue to demonstrate flat or declining market performance. While the overall market outlook remains grim, brands operating in Europe face a compelling opportunity in the rapid growth of online grocery. Specifically, beverages represent the most popular product category, purchased by 55 percent of online grocery shoppers.