Gartner L2 Digital IQ Index  November 24, 2014

Big Box 2014

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Gartner L2 Digital IQ Index

The inaugural Digital IQ Index for Big Box retailers reveals a wide spectrum of digital competence, with only 25% of brands categorized as Gifted or above. Genius brands began investing in digital over a decade ago, driving innovation that keeps moving the goalposts forward, and further out of reach for laggards. Outside of Office Supplies (Gifted) and Grocery (Challenged), category-wide performance does not deviate far from Average, demonstrating gross conformity across a variety of brands and distinct business models. Surprisingly, an eighth of brands have not invested in e-commerce and the majority of retailers fail to offer responsive design.

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Big Box 2014

November 24, 2014
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The inaugural Digital IQ Index for Big Box retailers reveals a wide spectrum of digital competence, with only 25% of brands categorized as Gifted or above. Genius brands began investing in digital over a decade ago, driving innovation that keeps moving the goalposts forward, and further out of reach for laggards. Outside of Office Supplies (Gifted) and Grocery (Challenged), category-wide performance does not deviate far from Average, demonstrating gross conformity across a variety of brands and distinct business models. Surprisingly, an eighth of brands have not invested in e-commerce and the majority of retailers fail to offer responsive design. View More: http://goo.gl/IIk6LV Signup for updates: http://goo.gl/kVJTQ3 Follow us on LinkedIn: https://www.linkedin.com/company/l2-inc- Follow us on Twitter: https://twitter.com/L2_Digital Follow us on Facebook: https://www.facebook.com/l2inc

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