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Big Box retailers have focused their mobile offerings on smartphones, with near ubiquity of mobile-optimized sites, and two-thirds offering apps. The appearance of being in-step with consumer trends however, doesn’t hold up to closer inspection.
L2 Research Briefing
[codepeople-post-map] The second annual Clicks & Mortar clinic will examine how deft retailers are using digital as the connective tissue between their site, store and the consumer. Topics will include a review of the latest technologies and their impact on the ecosystem, innovation in retailing and case studies of the emerging winners and losers.