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The largest Big Box retailers with the most resources dominate digital advertising, leveraging programmatic advertising cross-platform to maintain visibility and conversion. This investment is illustrative of a growing digital divide among Big Box retailers which is likely to reinforce future financial performance.
L2 Research Briefing
[codepeople-post-map] The second annual Clicks & Mortar clinic will examine how deft retailers are using digital as the connective tissue between their site, store and the consumer. Topics will include a review of the latest technologies and their impact on the ecosystem, innovation in retailing and case studies of the emerging winners and losers.