Insight Report  March 20, 2015

Big Box: Programmatic Advertising

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Insight Report

The largest Big Box retailers with the most resources dominate digital advertising, leveraging programmatic advertising cross-platform to maintain visibility and conversion. This investment is illustrative of a growing digital divide among Big Box retailers which is likely to reinforce future financial performance.

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Members use our data and insights to benchmark their digital performance and identify and prioritize opportunities to maximize the business impact of their digital investments.