L2 Digital IQ Index  November 19, 2015

Big Box 2015

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L2 Digital IQ Index

The recent muted outlook and decelerating online sales announced by major retailers exemplifies an increasingly difficult retail landscape - foot traffic continues to decline and Amazon is relentless in taking share. In this environment, there will be two types of winners in Big Box Retail - those that invested in digital early and often, and those operating in categories that, for now, are mostly immune to the shift to digital. The 2015 Digital IQ Index: Big Box benchmarks the digital performance of 61 Big Box Retail brands operating in the U.S.