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Paid search remains one of the few places retailers can actively compete for attention during critical shopping periods. To benchmark performance and identify best practices, L2 tracked Amazon and 61 Big Box brands for search in top holiday categories over the Thanksgiving weekend.
L2 Research Briefing
[codepeople-post-map] The second annual Clicks & Mortar clinic will examine how deft retailers are using digital as the connective tissue between their site, store and the consumer. Topics will include a review of the latest technologies and their impact on the ecosystem, innovation in retailing and case studies of the emerging winners and losers.