L2 Digital IQ Index  December 13, 2016

Big Box US 2016

L2 Member? Login to download
L2 Digital IQ Index
play

Despite improvement in omnichannel and mobile capabilities, many Big Box retailers are struggling to meet customer expectations with respect to the in-store experience. Meanwhile, Amazon now accounts for an alarming 80 percent of US e-commerce growth and is upending customer expectations once again with the launch of cashier-free, grab-and-go convenience stores. In response, select retailers are making significant investments in SEO/SEM and last-mile fulfillment options, effectively closing the loop between online and offline channels. The third annual Digital IQ Index: Big Box benchmarks the digital performance of 65 brands operating in the US.