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Gartner L2 Digital IQ Index
Though Amazon continues to disrupt big box retailers with its vast assortment and rapid fulfillment, many retailers are succeeding with digital investments that promote multi-device and multi-channel shopping. Quality content, improved fulfillment, and compelling in-store experiences will allow surviving retailers to defend their place in the big box ecosystem.
L2 Digital IQ Index: Top Big Box Retail Brands in Digital 2017
December 8, 2017
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Just as the first big box brands disrupted independent retailers in the 1960s, Amazon is disrupting big box players today. But digital investments are giving retailers a chance to fight back. L2’s fourth annual Digital IQ Index: Big Box benchmarks the performance of 58 big box retailers in the US. For these and more insights, visit L2inc.com.