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Gartner L2 Digital IQ Index
Beverage brands in Brazil serve a growing and digitally savvy population in one of the world's largest markets for drinks. With its back-to-back hosting of the World Cup and the Olympics and the start of Carnaval, Brazil is in the world's spotlight, and Beverage brands need to localize content across platforms and focus on mobile investments to stand out. The 2016 Digital IQ Index: Beverages Brazil benchmarks the digital performance of 48 Beverage brands across four categories in the Brazilian market.