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Gartner L2 Digital IQ Index
As CPG e-commerce explodes in China, brands cannot afford to be left on the sidelines. Brands must navigate the highly competitive and promotional e-tailer landscape, pay-to-play social media and search platforms, and the increased importance of WeChat to customer loyalty and commerce. Global CPG brands face the added pressure of losing share to digitally nimble local brands and increasingly digitally focused Japanese and Korean brands looking to get in on the action.