Insight Report  October 20, 2016

China CPG: Television Sponsorships

Already a client? Login to download

Jump to Section

Insight Report

With half of China's population still not connected to the internet, TV is the market's sole platform for mass reach. While TV sponsorships remain effective at raising brand awareness, they typically fail in creating a meaningful impact on social media.

Become a Client

Our clients use data and insights to benchmark their digital performance and identify opportunities to maximize the impact of their digital investments.