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China's key opinion leaders (KOLs) can help brands to amplify reach and drive sales—for a price. With a multitude of genuine and self-proclaimed internet celebrities charging premium rates for their endorsements, brands must be careful to partner with the right influencers to maximize ROI.
L2 Research Briefing
[codepeople-post-map] At this briefing, L2 will review the ranking and key findings from our annual Digital IQ Index®: China Beauty. The Index analyzes and benchmarks the digital competence of more than 80 global and local Beauty brands in China. The study assesses digital investments, features analysis of market trends, and highlights best in class case studies targeting this dynamic market.