Insight Report  April 25, 2017

China: KOLs

Already a client? Login to download
Insight Report

China's key opinion leaders (KOLs) can help brands to amplify reach and drive sales—for a price. With a multitude of genuine and self-proclaimed internet celebrities charging premium rates for their endorsements, brands must be careful to partner with the right influencers to maximize ROI.

Other Resources
Graphs lock

L2 Research Briefing


[codepeople-post-map] At this briefing, L2 will review the ranking and key findings from our annual Digital IQ Index®: China Beauty. The Index analyzes and benchmarks the digital competence of more than 80 global and local Beauty brands in China. The study assesses digital investments, features analysis of market trends, and highlights best in class case studies targeting this dynamic market.  

Download Presentation (PDF) lock

Maureen Mullen Chief Strategy Officer and Co-Founder, Gartner L2

Danielle Bailey Head of APAC Research

Daily Insights

Become a Client

Our clients use data and insights to benchmark their digital performance and identify opportunities to maximize the impact of their digital investments.