Insight Report  December 6, 2017

China: Omnichannel

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As China’s brick-and-mortar retailers feel the pinch from rising e-commerce sales, omnichannel initiatives offer a new digital path in an evolving market. With high consumer demand for omnichannel capabilities, forward-thinking brands and e-tailers are developing capabilities like synchronized inventory and loyalty programs, online in-store event promotion, and geolocation.

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