Insight Report  November 13, 2017

China: Online Video

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As China’s online video market evolves, brands are investing in livestreams and short video content on platforms like Tmall and Miaopai while de-prioritizing Youku. Brands are using a combination of multi-platform promotions, celebrity content, and direct links to purchase to find success as livestreaming apps reach maturity and short video takes off.

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