Insight Report  November 20, 2016

China: The Rise of Livestreaming

Already a client? Login to download

Jump to Section

open
Insight Report
play

Livestreaming has exploded in China. What was once an exclusive platform for online influencers has become mainstream, in particular, among mobile-savvy millennials who crave interactive, real-time, and reality content. While brands have quickly identified the trend and are jumping on the bandwagon, it is important for them to be strategic about which platforms they choose to stream on and how they go to market to ensure success.

Become a Client

Our clients use data and insights to benchmark their digital performance and identify opportunities to maximize the impact of their digital investments.