Insight Report  November 20, 2016

China: The Rise of Livestreaming

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Livestreaming has exploded in China. What was once an exclusive platform for online influencers has become mainstream, in particular, among mobile-savvy millennials who crave interactive, real-time, and reality content. While brands have quickly identified the trend and are jumping on the bandwagon, it is important for them to be strategic about which platforms they choose to stream on and how they go to market to ensure success.

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