Insight Report  December 21, 2016

China: WeChat

Already a client? Login to download

Jump to Section

Insight Report

As China's primary communication tool, WeChat has become consumers' all-in-one mobile app, single handedly replacing debit cards, loyalty cards, customer service agents, email marketing, branded mobile apps, store locators, and traditional digital advertising. The ability for brands to leverage all of WeChat's capabilities will determine their fortunes among Chinese consumers.

Become a Client

Our clients use data and insights to benchmark their digital performance and identify opportunities to maximize the impact of their digital investments.