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Gartner L2 Digital IQ Index
Digital influence on purchase decisions is greater in Consumer Electronics than any other retail category. Apple and Samsung represent 35 percent of devices shipped annually and are uniquely positioned to capitalize on the next opportunity — “the Internet of Things.” Few brands demonstrate comparable competency in critical areas like app development, lifestyle marketing, and post-purchase customer engagement. The inaugural Digital IQ Index: Consumer Electronics benchmarks the digital performance of 58 Consumer Electronic brands in the U.S. examining e-commerce, CRM, search marketing, and social media initiatives.