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Gartner L2 Digital IQ Index
Increasing saturation of the smartphone market coupled with aggressive moves by new players in the smart home space are leaving legacy Consumer Electronic brands with fewer paths to future growth. While the industry provides a mature example of direct e-commerce, many brands are struggling to secure elevated visibility on key e-tailer platforms, including: Best Buy, Amazon, and Walmart. By standardizing branded storefronts, product merchandizing efforts, and sponsored listings across these channels, market leaders are actively limiting the degree of comparison shopping customers are exposed to along the traditional path to purchase. The 2016 Digital IQ Index: Consumer Electronics benchmarks the digital performance of 61 brands operating in the US market.