Insight Report  November 16, 2016

Consumer Electronics: E-Tailers

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Insight Report

With only 18 percent of Consumer Electronics Index brands having physical storefronts, consumers continue to rely on Big Box stores for their electronic needs. However, the experience for brands on Amazon, Best Buy, and Walmart can be significantly different when pertaining to investments across SEM, pricing, and search algorithms. Juggling all of these crucial digital goals are key in order to win on third party e-commerce.

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