Gartner L2 Digital IQ Index  July 31, 2018

Consumer Electronics 2018

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Gartner L2 Digital IQ Index

As the continued rise of voice technology threatens to undermine the dominance of smartphone superpowers Apple and Samsung, smaller satellite brands grapple with the shifting balance of power. The choice to ally with a single virtual assistant or remain platform-neutral impacts how all consumer electronics brands market themselves. To undermine established brand loyalty, existing and future products must be able to integrate with a customer’s preferred smart technology ecosystem.

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