L2 Member? Login to download
L2 Digital IQ Index
Despite weak consumer electronics retail sales in the US, Amazon’s 20 percent surge in market share has effectively closed the remaining gap between the e-commerce juggernaut and its last source of immediate competition—Best Buy. Generally, consumer electronics brands are complicit in this realignment, migrating investment in site direct-to-consumer e-commerce features to merchandising efforts on retailer platforms. As such, an increasing number of Index brands are relying on direct referrals to authorized retailers.