L2 Digital IQ Index  September 6, 2017

Consumer Electronics US 2017

L2 Member? Login to download
L2 Digital IQ Index
play

Despite weak consumer electronics retail sales in the US, Amazon’s 20 percent surge in market share has effectively closed the remaining gap between the e-commerce juggernaut and its last source of immediate competition—Best Buy. Generally, consumer electronics brands are complicit in this realignment, migrating investment in site direct-to-consumer e-commerce features to merchandising efforts on retailer platforms. As such, an increasing number of Index brands are relying on direct referrals to authorized retailers.

Become a Member

Members use our data and insights to benchmark their digital performance and identify and prioritize opportunities to maximize the business impact of their digital investments.