Intelligence Report  October 27, 2014

Content and Commerce 2014

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Intelligence Report

Historically, site investments by retailers have bifurcated into two camps: (a) optimizing commerce by providing a streamlined push-to-cart and checkout experience; or (b) organizing rich content to enhance engagement and build brand equity. While these objectives are not mutually exclusive, brands skew towards one extreme versus balancing the two. As marketers expand the scope of e-commerce operations, it is imperative to understand what content resonates, and ensure assets are consistently employed across direct-to-consumer channels. L2's Intelligence Report: Content & Commerce, in partnership with Demandware, benchmarks the current state of content investments and commerce integration across 80 global brands.

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Content and Commerce 2014

October 27, 2014
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Historically, site investments by retailers have bifurcated into two camps: (a) optimizing commerce by providing a streamlined push-to-cart and checkout experience; or (b) organizing rich content to enhance engagement and build brand equity. While these objectives are not mutually exclusive, brands skew towards one extreme versus balancing the two. As marketers expand the scope of e-commerce operations, it is imperative to understand what content resonates, and ensure assets are consistently employed across direct-to-consumer channels. L2’s Intelligence Report: Content & Commerce, in partnership with Demandware, benchmarks the current state of content investments and commerce integration across 80 global brands. View More: http://goo.gl/IIk6LV Signup for updates: http://goo.gl/kVJTQ3 Follow us on LinkedIn: https://www.linkedin.com/company/l2-inc- Follow us on Twitter: https://twitter.com/L2_Digital Follow us on Facebook: https://www.facebook.com/l2inc

L2 Research Briefing

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[codepeople-post-map] The convergence of digital content and commerce is reshaping the retail industry. Brands are evolving the customer experience and deepening relationships with consumers using lifestyle content to create meaning and context.  At this Research Briefing L2 will highlight findings from our Intelligence Report: Content and Commerce and share trends, investments and case studies of brands that are weaving content into the customer journey seamlessly from discovery to purchase.

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