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May 09, 2017 –
Brands have begun to refocus their digital strategies, prioritizing quality content over quantity and integrating content features directly into the purchase path. L2 identified several key areas where content investments result in a significantly improved user experience—from personalizing the homepage to reducing page reloads in the checkout process.
L2’s Intelligence Report: Content & Commerce 2017 evaluates the strategies and performance of 100 consumer brands across eight verticals on content and commerce investments.