Insight Report  April 20, 2017

Content & Commerce: Email

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Insight Report

While email can be a powerful sales channel, there is often a disconnect between outreach and relevance. To get the most out of their email campaigns, brands should focus on implementing two fundamental tactics: segmentation and retargeting. The Content & Commerce: Email Insight Report addresses the following questions: How are brands using retargeting strategies to win back customers who have abandoned their orders? How does segmentation impact open rates—a key measurement of email campaign success? Which verticals have the highest degree of segmentation and personalization?

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