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Gartner L2 Digital IQ Index
While multinational CPG brands lead in digital sophistication, they continue to lose market share to domestic rivals in the China market. As CPG e-commerce expands, increasing visibility on existing and emerging e-commerce platforms is critical to success in the region. To stay ahead of domestic brands gaining share through intensified digital investments and new premium products, international brands must continuously engage consumers and drive commerce through innovative social and digital marketing strategies.