Insight Report  September 13, 2017

CPG China: E-Commerce

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While China's fast-moving consumer goods (FMCG) market saw spending growth slow to 2.9 percent last year, its e-commerce sales surged by 54 percent over the same period. As online becomes the new CPG growth frontier in China, brands that adopt successful strategies for e-tailers, online supermarket platforms, omnichannel retail, and cross-border sales will be ahead of the game in a rapidly evolving market.

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