Insight Report  May 1, 2015

Customer Engagement: Data Capture

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Marketers are continuing to prioritize investments in CRM and email while shifting to cloud-based CRM solutions to facilitate the integration of data silos. As brands develop customer databases, registration data, purchase history, loyalty programs and in-store data collection can all be leveraged to personalize communications and increase customer engagement.

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L2 Research Briefing


[codepeople-post-map] The second annual Clicks & Mortar clinic will examine how deft retailers are using digital as the connective tissue between their site, store and the consumer. Topics will include a review of the latest technologies and their impact on the ecosystem, innovation in retailing and case studies of the emerging winners and losers.

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