Insight Report  May 1, 2015

Customer Engagement: Data Capture

L2 Member? Login to download
Insight Report

Marketers are continuing to prioritize investments in CRM and email while shifting to cloud-based CRM solutions to facilitate the integration of data silos. As brands develop customer databases, registration data, purchase history, loyalty programs and in-store data collection can all be leveraged to personalize communications and increase customer engagement.

Become a Member

Members use our data and insights to benchmark their digital performance and identify and prioritize opportunities to maximize the business impact of their digital investments.