To scale CRM and loyalty programs globally, marketers need to tailor strategies and tactics to local markets taking regional factors into account. Program globalization can reward brands with opportunities to leverage cross-market learning.
Other Resources
Graphs
L2 Research Briefing
Download Presentation (PDF)
Daily Insights
Become a Client
Our clients use data and insights to benchmark their digital performance and identify opportunities to maximize the impact of their digital investments.
Download Presentation (PDF) 