Insight Report  May 8, 2015

Customer Engagement: Targeting

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Insight Report

Brands still have major opportunities to increase customer engagement through targeted and personalized marketing communications both on-site and by email. As brands increase their investments in CRM and data warehouses to support these strategies, they can expect to reap benefits from user-based ad retargeting as well.

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L2 Research Briefing

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[codepeople-post-map] The second annual Clicks & Mortar clinic will examine how deft retailers are using digital as the connective tissue between their site, store and the consumer. Topics will include a review of the latest technologies and their impact on the ecosystem, innovation in retailing and case studies of the emerging winners and losers.

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