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Digital has long been proclaimed as a harbinger of a new era of hyper‑personalized, targeted, and effective marketing. But this is a promise it has yet to deliver upon. Both data capture and personalization efforts have stagnated among brands over the last year, even though there are several easy wins—from improved data collection to better deployment of email campaigns—that brands can use to move the needle.
L2 Research Briefing
This Gartner L2 breakfast briefing will review the approach and performance of brands across seven verticals on data capture, personalization and targeting in the wake of stricter privacy requirements and consumer demands for transparency. Gartner L2 will look beyond owned sites and examine how best in class brands navigate new regulations to build targeted campaigns across digital marketing channels. Case studies of best practices and data from our Intelligence report will be shared.