Intelligence Report  December 7, 2017

Data & Targeting 2017

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Intelligence Report

Digital has long been proclaimed as a harbinger of a new era of hyper‑personalized, targeted, and effective marketing. But this is a promise it has yet to deliver upon. Both data capture and personalization efforts have stagnated among brands over the last year, even though there are several easy wins—from improved data collection to better deployment of email campaigns—that brands can use to move the needle.

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