Insight Report  November 3, 2016

Data & Targeting: Beauty Loyalty

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Loyalty programs can be invaluable tools for driving consumer engagement, allowing brands to capture more data, better personalize on-site experiences, and more effectively segment consumers. However, these programs can be challenging to execute. While evaluating if and when to deploy loyalty programs, it is critical for Beauty brands to determine how such efforts enhance the customer experience in a unique way.

Other Resources

L2 Research Briefing


This Gartner L2 breakfast briefing will review the approach and performance of brands across seven verticals on data capture, personalization and targeting in the wake of stricter privacy requirements and consumer demands for transparency. Gartner L2 will look beyond owned sites and examine how best in class brands navigate new regulations to build targeted campaigns across digital marketing channels. Case studies of best practices and data from our Intelligence report will be shared.

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Evan Bakker Senior Associate, Intelligence Group

Evan Neufeld VP, Intelligence Group

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