Insight Report  November 3, 2016

Data & Targeting: Beauty Loyalty

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Insight Report

Loyalty programs can be invaluable tools for driving consumer engagement, allowing brands to capture more data, better personalize on-site experiences, and more effectively segment consumers. However, these programs can be challenging to execute. While evaluating if and when to deploy loyalty programs, it is critical for Beauty brands to determine how such efforts enhance the customer experience in a unique way.

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