Insight Report  November 22, 2016

Data & Targeting: Luxury Personalization

Insight Report

Luxury brands are well known for personalizing experiences in their physical retail locations through best-in-class customer service but have struggled to transfer these personalization strategies to digital. This disconnect between offline and online investments presents a huge miss for brands looking to appeal to their affluent buyers and differentiate themselves from pureplay e-tailers like Amazon.

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