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Luxury brands are well known for personalizing experiences in their physical retail locations through best-in-class customer service but have struggled to transfer these personalization strategies to digital. This disconnect between offline and online investments presents a huge miss for brands looking to appeal to their affluent buyers and differentiate themselves from pureplay e-tailers like Amazon.
L2 Research Briefing
This Gartner L2 breakfast briefing will review the approach and performance of brands across seven verticals on data capture, personalization and targeting in the wake of stricter privacy requirements and consumer demands for transparency. Gartner L2 will look beyond owned sites and examine how best in class brands navigate new regulations to build targeted campaigns across digital marketing channels. Case studies of best practices and data from our Intelligence report will be shared.