Insight Report  January 24, 2018

Data & Targeting: Privacy

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Privacy is a top-of-mind issue for consumers concerned with high-profile data breaches like those at Equifax, Yahoo, and Uber. Leader brands treat privacy as a key marketing and communications effort, as opposed to simply a legal one, and understand how to appease consumers with user-friendly and transparent policies.

Other Resources

L2 Research Briefing


This Gartner L2 breakfast briefing will review the approach and performance of brands across seven verticals on data capture, personalization and targeting in the wake of stricter privacy requirements and consumer demands for transparency. Gartner L2 will look beyond owned sites and examine how best in class brands navigate new regulations to build targeted campaigns across digital marketing channels. Case studies of best practices and data from our Intelligence report will be shared.

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Evan Bakker Senior Associate, Intelligence Group

Evan Neufeld VP, Intelligence Group / Gartner L2

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