Gartner L2 Digital IQ Index  August 31, 2015

Department Stores 2015

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While macro data paints a picture of the category in decline, the format’s performance is considerably more nuanced. Select forward-looking brands have displayed surprising resilience, leading the move into digital with strong omnichannel and e-commerce initiatives. The 2015 Digital IQ Index: Department Stores assesses the digital performance of 58 Department Store brands, spanning both Mass and Luxury product segments. This year’s study took into consideration the omnichannel efforts, guided selling strategies, and social media initiatives of global Department Stores in 17 countries.

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Department Stores 2015

August 28, 2015
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While macro data paints a picture of the category in decline, the format’s performance is considerably more nuanced. Select forward-looking brands have displayed surprising resilience, leading the move into digital with strong omnichannel and e-commerce initiatives. The 2015 Digital IQ Index: Department Stores assesses the digital performance of 58 Department Store brands, spanning both Mass and Luxury product segments. This year’s study took into consideration the omnichannel efforts, guided selling strategies, and social media initiatives of global Department Stores in 17 countries.

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[codepeople-post-map] The second annual Clicks & Mortar clinic will examine how deft retailers are using digital as the connective tissue between their site, store and the consumer. Topics will include a review of the latest technologies and their impact on the ecosystem, innovation in retailing and case studies of the emerging winners and losers.

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