L2 Digital IQ Index
While macro data paints a picture of the category in decline, the format’s performance is considerably more nuanced. Select forward-looking brands have displayed surprising resilience, leading the move into digital with strong omnichannel and e-commerce initiatives. The 2015 Digital IQ Index: Department Stores assesses the digital performance of 58 Department Store brands, spanning both Mass and Luxury product segments. This year’s study took into consideration the omnichannel efforts, guided selling strategies, and social media initiatives of global Department Stores in 17 countries.