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Pure play e-tailers crush traditional Department Store players for the use of shoppable content, reinforcing the stereotype of the superior content chops of digital-native brands. A closer look at brick-and-mortar Department Stores, however, shows innovators making calculated investments in site and e-commerce that are on par with, and at times better than those of pure plays.
L2 Research Briefing
[codepeople-post-map] The second annual Clicks & Mortar clinic will examine how deft retailers are using digital as the connective tissue between their site, store and the consumer. Topics will include a review of the latest technologies and their impact on the ecosystem, innovation in retailing and case studies of the emerging winners and losers.