Insight Report  October 28, 2015

Department Stores: Shoppable Content

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Insight Report

Pure play e-tailers crush traditional Department Store players for the use of shoppable content, reinforcing the stereotype of the superior content chops of digital-native brands. A closer look at brick-and-mortar Department Stores, however, shows innovators making calculated investments in site and e-commerce that are on par with, and at times better than those of pure plays.

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