L2 Digital IQ Index  August 31, 2016

Department Stores 2016

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L2 Digital IQ Index

Department Stores face business threats on multiple fronts- Amazon's growth in apparel sales remains unchallenged, while key brand partners have announced reduced product distribution through wholesale channels. In response, Department Stores must invest in ways that offset the hidden costs of establishing fully-realized omnichannel retail enterprises. While the reduction of underperforming stores is a necessary first step, simultaneous reinvestment in backend system, staff training, and expedited fulfillment remains essential for Department Stores seeking to survive the next paradigm shift.