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Gartner L2 Digital IQ Index
Despite their efforts to drum up sales with a steady stream of discounts and promotions, Department Stores are struggling to maintain relevance in an increasingly competitive retail environment. As Amazon, fast fashion, and off-price retailers adapt at breakneck speeds to meet changing consumer expectations, leading Department Stores are focused on developing robust e-commerce experiences that seamlessly translate from desktop to mobile, provide omnichannel capabilities for in-store shoppers, and optimize return on investment. The fifth annual L2 Digital IQ Index: Department Stores benchmarks the digital performance of 64 brands across 14 major markets.