Gartner L2 Digital IQ Index  June 19, 2018

Department Stores 2018

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Gartner L2 Digital IQ Index
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Department stores are in structural decline as apparel sales increasingly move online. To both compete against sophisticated digital pure play retailers and take share from rivals closing shop, brick-and-mortar department stores are integrating omnichannel features across search and navigation, as well as highlighting in-store services and events. A flurry of digital investment from sector stalwarts highlights a growing awareness of the importance of pick-up options and personalized shopping experiences—though most retailers miss key integration opportunities.

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