Insight Report  September 8, 2017

Department Stores US: Off-Price Subsidiaries

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To acquire, retain, and ultimately provide customers with a point of entry into full-price department stores, off-price subsidiaries must deliver a competitive digital offering at multiple levels. Department stores and off-price subsidiaries should consider how to strategically position site experiences and bifurcate paid search strategies to grow enterprise-wide customer bases without eroding department store brand equity.

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