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As digital has matured and redefined traditional competitive sets, leader brands have learned to cast a wider net and seek guidance for best practices across a wide range of industries. In 2017, L2 evaluated over 900 brands across several Intelligence Reports, providing benchmarking and digital best practices by blending data-driven insights and performance analysis across industries. Accompanied by an interactive online tool, Digital Intelligence 2017 identifies brand‑specific risks and opportunities and highlights case studies that defined leaders in several key arenas, including mobile, content & commerce, and loyalty.