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Gartner L2 Digital IQ Index
The Fashion Digital IQ Index examines 90 leading Fashion brands in its sixth annual iteration. With brand loyalty in decline and up to 70 percent of affluents viewing sales staff as non-value-add, “touchless” customer service elements are becoming the new points of brand differentiation. Luxury brands are now forced to reimagine a purchase path previously reliant on perceived exclusivity and personal service.