Gartner L2 Digital IQ Index  December 11, 2014

Fashion 2014

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Gartner L2 Digital IQ Index

The Fashion Digital IQ Index examines 90 leading Fashion brands in its sixth annual iteration. With brand loyalty in decline and up to 70 percent of affluents viewing sales staff as non-value-add, “touchless” customer service elements are becoming the new points of brand differentiation. Luxury brands are now forced to reimagine a purchase path previously reliant on perceived exclusivity and personal service.

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Fashion 2014

December 11, 2014
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The Fashion Digital IQ Index examines 90 leading Fashion brands in its sixth annual iteration. With brand loyalty in decline and up to 70 percent of affluents viewing sales staff as non-value-add, “touchless” customer service elements are becoming the new points of brand differentiation. Luxury brands are now forced to reimagine a purchase path previously reliant on perceived exclusivity and personal service. View More: http://goo.gl/IIk6LV Signup for updates: http://goo.gl/kVJTQ3 Follow us on LinkedIn: https://www.linkedin.com/company/l2-inc- Follow us on Twitter: https://twitter.com/L2_Digital Follow us on Facebook: https://www.facebook.com/l2inc

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