Gartner L2 Digital IQ Index  November 30, 2015

Fashion 2015

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The luxury goods industry is shifting focus from which markets drive growth to which channels drive growth. Brands are waking up to a stark reality: the equity that took decades (if not centuries) to build does not transfer proportionately online. As few as seven brands currently generate over half of all site visits. Going forward, these brands will disproportionately benefit from the shifting channel mix. The 7th annual Digital IQ Index: Fashion benchmarks the digital performance of 83 luxury brands in the U.S. examining e-commerce, CRM, search marketing, and social media initiatives.

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Fashion 2015

November 25, 2015
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The luxury goods industry is shifting focus from which markets drive growth to which channels drive growth. Brands are waking up to a stark reality: the equity that took decades (if not centuries) to build does not transfer proportionately online. As few as seven brands currently generate over half of all site visits. Going forward, these brands will disproportionately benefit from the shifting channel mix. The 7th annual Digital IQ Index: Fashion benchmarks the digital performance of 83 luxury brands in the U.S. examining e-commerce, CRM, search marketing, and social media initiatives.

L2 Research Briefing

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[codepeople-post-map] At this briefing, L2 review the ranking and key findings from our eighth-annual Digital IQ Index: Fashion. The Index analyzes and benchmarks the digital competence of more than 80 Fashion brands identifying their digital strengths and weaknesses and ranking their performance across their site, digital marketing, social media and mobile in the US.

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Maureen Mullen Chief Strategy Officer and Co-Founder, Gartner L2

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