Gartner L2 Digital IQ Index  November 28, 2016

Fashion 2016

Already a client? Login to download
Gartner L2 Digital IQ Index

As the innovation halo awarded to early movers in digital fades, the harsh economics of maintaining a robust digital marketing apparatus favors the fashion establishment, including a new Index leader. The 7th annual Digital IQ Index: Fashion benchmarks the digital performance of 85 luxury brands in the US market, examining investments in e-commerce, search visibility, social media engagement, and mobile aptitude, expanding on how best to implement these practices.

Become a Client

Our clients use data and insights to benchmark their digital performance and identify opportunities to maximize the impact of their digital investments.