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Gartner L2 Digital IQ Index
As the innovation halo awarded to early movers in digital fades, the harsh economics of maintaining a robust digital marketing apparatus favors the fashion establishment, including a new Index leader. The 7th annual Digital IQ Index: Fashion benchmarks the digital performance of 85 luxury brands in the US market, examining investments in e-commerce, search visibility, social media engagement, and mobile aptitude, expanding on how best to implement these practices.