Insight Report  May 29, 2018

Fashion Europe: Luxury vs. Fast Fashion

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Inspired by the success of Zara and H&M, a new crop of fast fashion brands has popped up across Europe, combining the supply chain efficiency of fast fashion with the low capital investment and digital nativity of pure plays. As a result, both new and legacy fast fashion brands are pulling ahead of luxury and mid-market competitors across digital channels.

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