Gartner L2 Digital IQ Index  September 27, 2018

Fashion Global 2018

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Gartner L2 Digital IQ Index

As global markets and e-commerce heat up, so has competition among luxury fashion brands—especially for millennial wallet share. Leader brands in 2018 are those that rise to meet the expectations of luxury consumers by prioritizing digital competency. However, more often than not, the implementation of new features is uneven. Success requires rapid iteration and an increased focus on aligning digital investments across initiatives and channels.

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