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As global markets and e-commerce heat up, so has competition among luxury fashion brands—especially for millennial wallet share. Leader brands in 2018 are those that rise to meet the expectations of luxury consumers by prioritizing digital competency. However, more often than not, the implementation of new features is uneven. Success requires rapid iteration and an increased focus on aligning digital investments across initiatives and channels.
Fashion Global 2018
October 18, 2018
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L2 Research Briefing
At this briefing, L2 review the ranking and key findings from our eighth-annual Digital IQ Index: Fashion. The Index analyzes and benchmarks the digital competence of more than 80 Fashion brands identifying their digital strengths and weaknesses and ranking their performance across their site, digital marketing, social media and mobile.