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While direct-to-consumer e-commerce is negligible in the luxury sector, digital's influence over in-store sales is increasing rapidly. However, most Fashion brands are focusing on e-commerce incentives, like free shipping, while failing to provide customers with a true omnichannel experience.
L2 Research Briefing
[codepeople-post-map] Join L2's Co-Founder and Head of Research Maureen Mullen and Retail Lead Lauren Witten for a preview of 2015's rankings and key findings from the Digital IQ Index: Fashion Report. The study benchmarks the digital competence of over 80 Fashion brands, identifying their digital strengths and weaknesses and ranking their performance across Site, Digital Marketing, Social Media and Mobile.