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Fashion brands invest in search and digital display advertising to increase brand awareness and drive traffic for on-site conversions. However, they cede control of first-page search results to top retailers and e-tailers, and lag in the use of programmatic display advertising.
L2 Research Briefing
[codepeople-post-map] Join L2's Co-Founder and Head of Research Maureen Mullen and Retail Lead Lauren Witten for a preview of 2015's rankings and key findings from the Digital IQ Index: Fashion Report. The study benchmarks the digital competence of over 80 Fashion brands, identifying their digital strengths and weaknesses and ranking their performance across Site, Digital Marketing, Social Media and Mobile.