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Social media has become an essential branding tool, with most Fashion players posting across multiple platforms. As Facebook has transitioned into a paid media play, Fashion brands are looking to Instagram to reach social communities organically, enjoying high growth and engagement rates.
L2 Research Briefing
[codepeople-post-map] Join L2's Co-Founder and Head of Research Maureen Mullen and Retail Lead Lauren Witten for a preview of 2015's rankings and key findings from the Digital IQ Index: Fashion Report. The study benchmarks the digital competence of over 80 Fashion brands, identifying their digital strengths and weaknesses and ranking their performance across Site, Digital Marketing, Social Media and Mobile.