Gartner L2 Digital IQ Index  November 2, 2017

Fashion US 2017

Already a client? Login to download
Gartner L2 Digital IQ Index

Digital sophistication in the Fashion Index is on the rise as brands address core weaknesses in their online strategy. Long overdue improvements in digital channels and brand sites have helped brands to make up for slowing industry growth in 2016, but resale sites and other digital-first players have become a growing threat. To recover lost ground, brands must increase their investment in key digital marketing channels and differentiate their on-site experience with customer service and omnichannel features. The eighth annual L2 Digital IQ Index: Fashion US benchmarks the digital performance of 90 luxury fashion brands.

Other Resources
Graphs lock
Case Studies Archives lock

Video Overview

play

Fashion US 2017

November 2, 2017
· 12,153 views

Digital sophistication in the Fashion Index is on the rise as brands address core weaknesses in their online strategy. Long overdue improvements in digital channels and brand sites have helped brands to make up for slowing industry growth in 2016, but resale sites and other digital-first players have become a growing threat. To recover lost ground, brands must increase their investment in key digital marketing channels and differentiate their on-site experience with customer service and omnichannel features. The eighth annual L2 Digital IQ Index: Fashion US benchmarks the digital performance of 90 luxury fashion brands.

L2 Research Briefing

play

At this briefing, L2 review the ranking and key findings from our eighth-annual Digital IQ Index: Fashion. The Index analyzes and benchmarks the digital competence of more than 80 Fashion brands identifying their digital strengths and weaknesses and ranking their performance across their site, digital marketing, social media and mobile.

Download Presentation (PDF) lock

Case Studies

Daily Insights

Become a Client

Our clients use data and insights to benchmark their digital performance and identify opportunities to maximize the impact of their digital investments.