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L2 Digital IQ Index
Digital sophistication in the Fashion Index is on the rise as brands address core weaknesses in their online strategy. Long overdue improvements in digital channels and brand sites have helped brands to make up for slowing industry growth in 2016, but resale sites and other digital-first players have become a growing threat. To recover lost ground, brands must increase their investment in key digital marketing channels and differentiate their on-site experience with customer service and omnichannel features. The eighth annual L2 Digital IQ Index: Fashion US benchmarks the digital performance of 90 luxury fashion brands.