Insight Report  January 31, 2018

Fashion US: Menswear

Already a client? Login to download

While men’s fashion has traditionally come second to women’s in terms of total revenue, menswear is gaining ground. However, fashion brands have been slow to prepare for increased menswear demand online. Many brands have not adapted their site content and digital marketing efforts to target men, missing opportunities to engage this growing segment.

Other Resources

Daily Insights

Become a Client

Our clients use data and insights to benchmark their digital performance and identify opportunities to maximize the impact of their digital investments.